The Most Award Winning and Highly Reviewed Rug Store In Arizona

A Persian rug is a hand-knotted area rug woven in Iran — the country known as Persia until 1935 — using techniques refined over more than 2,500 years. Each rug is built knot-by-knot by hand on a vertical loom, with weavers tying individual wool or silk strands around foundation threads to form the pile. A single 9×12 Persian rug can contain over a million knots and represent a year or more of skilled labor by master artisans.

What separates Persian rugs from everything else on the market is the combination of regional identity, natural materials, and generational craftsmanship. Each weaving city or village in Iran developed its own design language over centuries — and an experienced eye can identify a rug’s origin from the pattern alone. The most celebrated Persian weaving regions include:

• Tabriz — Northwest Iran’s most prolific weaving city. Known for medallion designs, fine knotting, and exceptional balance. Tabriz rugs range from formal classical to softer, more relaxed compositions.
• Heriz — Rugs from the Heriz region feature bold geometric medallions, deep terracotta and rust tones, and exceptional durability. A Heriz is the workhorse of fine Persian rugs — equally at home in a formal dining room or a family living space.
• Kashan, Isfahan, and Nain — Central Iran’s classical weaving cities. These rugs are known for their refined floral patterns, ivory and indigo palettes, and the finest knot counts in the Persian tradition.
• Bidjar — Often called “the iron rug of Persia.” Bidjars are densely packed, heavy, and extraordinarily durable. The construction makes them ideal for high-traffic areas.

Mahal & Sultanabad — Larger-scale all-over designs with soft, naturally dyed palettes. Mahal rugs are among the most decorator-friendly Persian rugs because their open, flowing patterns suit both traditional and transitional interiors.

“Traditional” is a broader category than Persian. It encompasses any hand-knotted rug woven in the classical design tradition — formal medallions, floral motifs, intricate borders, and the rich palettes of reds, golds, ivories, and blues that have defined fine area rugs for centuries. Persian rugs are traditional rugs, but the traditional category also includes hand-knotted pieces from Pakistan, India, Afghanistan, and Turkey.

At Alyshaan Fine Rugs, our traditional collection includes:

• Indo-Mahal & Indo-Tabriz — Indian-woven interpretations of classical Persian designs, often at slightly more accessible price points without sacrificing hand-knotted authenticity.
• Pak-Kazak & Pak-Persian — Pakistani rugs woven on Persian patterns using exceptional wool and high knot counts. Pakistani weaving has reached a level of refinement that rivals Iran’s finest work.
• Indo-Mamluk & Egyptian-style — Reproductions of the historical Mamluk designs from 15th–16th century Cairo, with geometric medallions and soft, vegetal-dyed palettes.
• Turkish traditional — Hereke, Oushak, and other classical Turkish patterns, often featuring softer pastels and more open designs than their Persian counterparts.
• Afghan traditional — Ersari, Khal Mohammadi, and other Afghan interpretations of classical patterns, hand-knotted in fine wool with deep red and burgundy palettes.

Every traditional rug in our inventory is hand-knotted or handwoven — never machine-made, never hand-tufted with toxic latex backing.

One of the most common misconceptions we hear in our Scottsdale showroom is that traditional rugs only belong in traditional homes. That hasn’t been true for over a decade. Some of the most striking interiors in Paradise Valley, North Scottsdale, and the Biltmore corridor pair a single Persian rug with otherwise modern furniture — the contrast is exactly what makes the room.

Persian and traditional rugs work particularly well in Arizona for three reasons:

1. The palette matches the desert. The terracottas, rusts, ochres, and warm ivories of Heriz, Mahal, and Tabriz rugs are the same tones as Arizona stone, adobe, and sunset light.
2. They hold up to dry heat. Hand-knotted wool rugs handle Arizona’s climate beautifully — far better than hand-tufted rugs, whose latex glue backing dries out and crumbles in low humidity, releasing chemical odors.

They anchor open floor plans. Most Arizona homes have large great rooms with vaulted ceilings. A 10×14 or 12×15 traditional rug visually grounds these spaces in a way smaller rugs cannot.

This is the most important section on this page. The rug industry uses the word “handmade” to describe everything from genuine hand-knotted heirlooms to mass-produced hand-tufted rugs glued together with latex. They are not the same product. They are not even in the same category.

Hand-knotted rugs — the kind we sell — are constructed by tying each knot of wool or silk by hand around a foundation thread. There is no glue, no backing, no adhesive of any kind. The rug is a single woven textile that can last 80 to 100 years or more with proper care.

Hand-tufted rugs — which most rug stores sell as “handmade” — are made by punching yarn through a fabric backing using a tufting gun, then gluing a second layer of fabric to the back with latex adhesive. In Arizona’s dry climate, that latex breaks down quickly, releasing toxic compounds into the air and causing the rug to shed and fall apart within a few years. We do not sell hand-tufted rugs. We never have.

Every Persian and traditional rug at Alyshaan is hand-knotted or handwoven from fine wool, silk, or a wool-silk blend. That’s why we can offer a lifetime guarantee on materials and workmanship on every rug we sell — a guarantee that is the envy of our industry.

Persian and traditional rugs at Alyshaan range from 2×3 feet to 20×35 feet — and everything in between, including runners, rounds, oversized squares, and palace-size pieces. We stock standard sizes (3×5, 4×6, 5×8, 6×9, 8×10, 9×12, 10×14, 12×15) along with hundreds of in-between and oversized pieces.

Pricing ranges from approximately $200 for small accent rugs to $200,000 for museum-quality masterpieces. The majority of our Persian and traditional inventory falls between $1,500 and $25,000 for room-size rugs. As direct importers with relationships built over three generations, we offer the most competitive pricing on fine hand-knotted rugs in Arizona — every single day. We have never had a sale, and we never will. The “50% off” sales used by other rug stores have become an industry joke. We quote you our best price the first time. If you come back next year, the price will be the same.

Three generations, since 1969

Our grandfather founded this business in 1969 as a manufacturer and exporter of fine rugs and décor after a decorated military career as a Second World War officer. We have been in the United States since 1979 and in Scottsdale since 2001. Persian rug knowledge cannot be acquired in a year, or even a decade. It is passed from one generation to the next — and we are the third.

The largest in-stock inventory in Arizona

Many rug stores claim “the largest selection.” When you visit, you discover they mean rugs they can order. We mean rugs you can walk on today, in our Scottsdale Design Center showroom. We hand-pick every piece in our inventory — we never buy in bulk — and we carry more in-stock Persian and traditional rugs than any other showroom in the state.

Free, no-obligation in-home showing

Picking the right rug from a showroom floor is hard. Picking it under your own light, next to your own furniture, on your own floor, is easy. Our background-checked staff will bring selected pieces to your home, lay them out, and leave them with you to live with for as long as you need. No cost. No obligation. Furniture moving included.

Lifetime guarantee & written appraisal

Every rug we sell carries our lifetime guarantee on materials and workmanship. We also provide a written appraisal for insurance and estate purposes at no additional charge — the same document many of our clients use to insure their rugs through their homeowner’s policy.

Free delivery, pad, and installation

Every rug purchase includes free delivery anywhere in the Phoenix metro area, a fine DuraHold pad cut to size by our showroom staff, and complete installation including moving furniture. Our delivery team is background-checked, courteous, and trained to handle fine rugs.

Award-winning, A+ BBB, hundreds of five-star reviews

Alyshaan is by far the most award-winning rug store in Arizona, recognized multiple times by the American Society of Interior Designers as Industry Partner of the Year, honored with the Spirit of Enterprise Award, and the SBA Small Business Success Award. We carry an A+ rating with the Better Business Bureau and hundreds of five-star reviews — every single one from a verified, satisfied client.

No sales. No gimmicks. Ever.

We are the only rug store in the country, to our knowledge, that has never had a sale and never will. We respect our clients too much to insult their intelligence with phantom markdowns.