At the beginning of every great rug, there is the genesis of a story. Many rug salesmen will create a narrative behind a rug’s design, off the cuff, to increase the likeability of a carpet. Their stories might add some false worth to the eyes of an unwary consumer, but Alyshaan finds such flourishes to be unnecessary. Due to this, you would think that stories of: undefeated warriors, complicated battles, royal blood lines, powerful war horses and sincere nobility would not be found between the layers of our carpets. But that is where you would be wrong.
The family behind Alyshaan Fine Rugs are part of an ancient nobility that goes back to 300 B.C. called the Rajputs, which means “Son of a King.” They are known for their loyalty, independence, intensity, steadfastness, victories in battles and above all else, their commitment to that elusive and evaporating concept of honor. The leaders that carried Rajput blood were inexhaustible builders of beautiful things; fruitfulness, productivity and literacy abounded under their rule. They were also known to be fiercely proud, emphasizing tradition and always choosing death before dishonor. There are many stories passed down through the generations telling of Rajput warriors never giving up and fighting to the last man standing. Their patriotism and loyalty was and continues to be legendary.
Alyshaan often muses and contributes some of its success to our royal blood lines. Businessmen and warriors have some commonality; they must face tribulations and triumphs, they must lean on their experiences for knowledge to overcome obstacles and above all else they must be true to their core values. In business, as in battle, it takes strength, courage and steadfastness to be successful and Alyshaan has accomplished this even while our luxury market has been forced to reside in an essentials-only economy.
Like a fine rug, the creation of a great warrior takes time. Where we come from, the DNA or material that composes us and the people that touch us along the way all make an impact on the final result. It has always come naturally to Alyshaan to create an atmosphere of honor and truth in our showroom. When we are standing beside one of our rugs, their quality and beauty needs no false anecdote to embellish their worth, and they require no explanation. Not all story telling at Alyshaan is forbidden, we just insist our stories be true.
